Patent Pending. Hashtag Art, Inc.

New York, NY (January 15, 2013) Dan Brown’s new novel, the eagerly awaited follow-up to his #1, record-setting international blockbuster, The Lost Symbol, will be published in North America by Doubleday on May 14th. The new book features renowned Harvard symbologist Robert Langdon. Set in the heart of Europe, Langdon is drawn into a harrowing world centered on one of history’s most enduring and mysterious literary masterpieces.

In a twist befitting a new Dan Brown novel, the title of the book will be revealed later today via reader social media posts wed to an online digital mosaic*. Readers can view the mosaic at Dan, on Dan Brown’s Facebook page, and on The Today Show website.

Beginning at 7:15 AM EST, Doubleday, in partnership with NBC Universal’s Today Show, invites Dan Brown readers to post via Facebook or Tweet that they are helping to unveil the title of his latest book. After readers take a social action (For example, “I want to know the title of Dan Brown’s latest book! “New Dan Brown book coming, can’t wait!”), their profile image will instantly claim a tile in the mosaic, and it is through the aggregation of thousands of reader tiles that the title will be revealed. Readers will be able to find their profile images by zooming into the mosaic canvas.

“Dan Brown’s enthusiasm for puzzles, codes and symbols is a passion shared by his readers,” says Suzanne Herz, Senior Vice President, Publishing for Doubleday. “Our aim is to harness that passion and use it as a catalyst to reveal the new title.”

The audio version of the new book will be published in North America by Random House Audio. The novel will also be published in the U.K. on May 14th by Transworld Publishers, a division of The Random House Group, who has published all of Brown’s novels.

Dan Brown is represented by Heide Lange at Sanford J. Greenburger Associates, Inc.

* Hyperactivate, producers of Hashtagart (patent pending technology).

Doubleday is an imprint of the Knopf Doubleday Publishing Group, a division of Random House, Inc. whose parent company is Bertelsmann AG. For more information about Doubleday please visit our website at For more information about Dan Brown please visit